Is the founder and director of WAOF® a Full-Service Digital Agency focused on helping businesses and organizations transition to the new economy.
Being from a small desert town north of Mexico, the Internet was his only escape. With a computer in hand, the lack of opportunities was replaced by a hunger to discover this new decentralized digital world.
“From the very beginning we knew that in our town we had enough talent to create products, campaigns and projects of the same level of teams working in San Francisco, Germany, Japan, or anywhere in the world! The internet decentralized opportunities.”
The once team of underdogs quickly made its presence felt by working with leading industry companies like CEMEX, Tec de Monterrey, One Development Group, Airbus, Sesame Place, Citius AG, Formula E and the late legendary Venezuelan artist Carlos Cruz-Diez.
More recently the company's focus has been put into the Healthcare Industry, this by leading the digital transformation of the Walgreens-Boots Alliance owned company Farmacias Benavides in a four year long project (and counting).
As the world radically changes the what’s next question it’s always something intriguing for an Innovation company. With its WAOF® Talent Network initiative the company now looks to spread economic opportunities more equitably in niche towns around Mexico by connecting top-level talent with International leading companies.
"As social structures finally reach their saturation point, our mission of service is focused on creating technology tools that replace our current systems, bringing transparency and automation to processes that previously held back innovation and change."
"We are about to enter into an era where the focus will no longer be put into the individual, but to the collective. If I solve a problem, we all solve a problem. Technology allows this to happen. Doing the transition from being a service company into an Autonomous Decentralized Organization. That’s our goal. Automate ourselves into infinity!"